Me and my group needed to decide on a USP for our artist to put on our digipak. We have decided that the bonus DVD in panel 1 of the digipak will be a DVD of our artist Kyla playing her sets at festivals she's performed at. We decided this as she is a new artist so it would be good for people to see her perform live at her first festivals Coachella and V Festival. Another USP we decided for our poster was a free download on her new single 'I Do' off of soundcloud, where she posts all of her own music and music she likes.
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