HOW MUSIC VIDEOS HAVE EVOLVED

The invention of film and cinema brought the possibility of combining music and moving image. Advances in technology have turned it into what it is today. Jazz musicians such as Bettie Smith made short films to accompany music videos.

Definition of Intertextuality - The term Intertextuality refers to the process of creating references to any kind of media text via another media text. In other words Intertextuality essentially means for a type of media(film,television,music etc) to pay homage to another media text
Music videos have been around since the 1920s. 

1970: The record industry discovers the shows as a great opportunity to promote their artists. Short 'promos' music videos started to replace live performances of the artist on the TV- stage. 

1975: Bohemian Rhapsody was released by Queen and this music video marked the beginning of a new music video era. 

1980: By this time releasing a music video to accompany a new single had become standard and necessary. 

1990: During this time, there were a number of technical codes that were being used more often in music videos: 

• Fast cut montage which ensures multiple viewing 
• Split screens 
• Lack of edits
• Non-representation techniques
• Editing
• Video recording
• Effects such as chroma-key
• Green/Blue screen

Timeline of music videos: