ADORNO AND HORKHIEMER'S THEORY

Adorno and Horkheimer adopted one term 'culture industry' to argue that the way in which cultural items were produced was analogous to how other industries manufactured vast quantities of consumer goods. Adorno and Horkheimer then argued that the culture industry exhibited an 'assembly line character.' Which could be observed in the synthetic, planned method of turning out products. 

Adorno and Horkheimer linked the idea of the culture industry to a model of 'mass culture' in which cultural production had become a routine, standardised repetitive operation that produced undemanding cultural commodities which in turn resulted in a type of consumption that was also standardised, distracted and passive. They came up with the idea of cultural elitists which are individuals that don't like anything mainstream and think it has no value. Adorno and Horkheimer's view is that they say to much rubbish on TV and music and there is no point of any of it.